Alaskaair.com Holiday Campaign

Role: Design

The goal was to bring the Alaska Airlines holiday campaign to alaskaair.com. A little holiday dress up for the ecommerce experience. My role was to take the campaign direction created by the marketing team to incorporate the warmth of the campaign throughout the guest’s experience on the website. There was a library of campaign assets to pull from, as well as guidelines for creating additional assets as needed.

 
 
holiday-gift-guide.png
 
 
Marketing direction

Marketing direction

from-marketing2.png
 
Sketch of existing and new pages to be included in campaign

Sketch of existing and new pages to be included in campaign

 
 
Wireframes exploring possible layouts for gift guide page

Wireframes exploring possible layouts for gift guide page

 
 
 
holiday-nav-mileageplan.png
 

For a simple and fun way to incorporate holiday throughout the website, I replaced existing icons or graphics with a holiday knit version.

 
holiday-icon-bed.png
holiday-guide-van.png
holiday-nav-icon-credit-card.png
holiday-nav-icon-checkmark.png
 
credit-card.png
 
 
Black-Friday-homepage.png
 

Elements from the campaign were used for Black Friday and Cyber Monday flight deals. As well as added to existing landing pages.

 
Lounge-membership.png