Alaska route map for Asia partner campaign

Role: Design

The goal was to create a simple route map that allows users to quickly grasp where in Asia you can fly to with Alaska’s partner airlines. To be used on a campaign page all about traveling to Asia with Alaska’s partners. The map needed to include the direct routes from the west coast to Asia, and have some consistency with the interactive route map on alaskaair.com. Considerations for accessibility and screen size were also a factor.

 
 
Alaska-asia-route-map.jpg
 
 
 
asia-partner-map-sketches.jpg
 
 
partner_route map infographic 2.jpg
partner_route map infographic 1.jpg
partner_route map infographic 5.jpg
partner_route map infographic 4.jpg
partner_route map infographic 3.jpg
partner_route map infographic 6.jpg

Above are rough mockups of variations on two concepts, one is more of an infographic, the other a more traditional route map.

 
1. Light version of traditional route map, with arched lines

1. Light version of traditional route map, with arched lines

2. Light background of map, with infographic showing the destinations

2. Light background of map, with infographic showing the destinations

3. The route map used for other channels such as the Alaska Magazine and advertising

3. The route map used for other channels such as the Alaska Magazine and advertising

Three versions were selected for user testing. It was a 5 second test with roughly 30 participants, to determine which map was the easiest in terms of cognitive load. It was concluded that with the first version, users were able to recall the most specific details.